Press

We’ve come a long way since Y2K when everyone was obsessed with stockpiling shelves and shelves of nonperishables, according to Joel Smernoff, CEO of Black Umbrella, which sells curated emergency kits. “If you gather the right supplies to allow you to live at home off-grid, then you’re in control of your destiny and you’re not on the streets with panicky people or in the supermarkets fighting over a can of peaches.”

Black Umbrella’s “Sanctuary Box,” for instance, includes a “comprehensive emergency solution” neatly packed in a 60-liter Yeti cargo box with enough supplies “to live comfortably off-grid without water, electricity or communication for extended periods.”