Black Umbrella’s “Sanctuary Box,” for instance, includes a “comprehensive emergency solution” so you can “live comfortably off-grid without water, electricity or communication for extended periods.”

"Black Umbrella, provides services to help people prepare for floods, hurricanes, nuclear war and pretty much any other disaster we might fear."

"If you prepare for an extended electrical outage or 'grid down' situation, you're basically prepared for virtually any disaster."

"Black Umbrella, which works with high-net-worth families to come up with individualized disaster survival plans and create prestocked kits of essentials. Our clients know what it takes to gain, and they know how easy it is to lose,"

"Emergency preparedness involves three basic steps: being informed, having a plan and keeping a stock of proper supplies. To be sure, most people have the ability and the wherewithal to accomplish all of these steps. But most don’t take action."